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Abstract
This article studies media management and demonstrates a fresh perspective on the new approach based on agile methodologies of project management. The analysis sequentially presents a literature overview of media and its management, the characteristics of media projects, agile project management, an analysis of agile approaches and media management along with the proposal of a new idea of agile media management (AMM) and followed by conclusions of the presented proposition. In sum, the results emphasize the pivotal need for further investigation and experimentation on the topic.
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- Category:
- Magazine publication
- Type:
- Magazine publication
- Published in:
-
Zeszyty Naukowe / Ostrołęckie Towarzystwo Naukowe im. Adama Chętnika
pages 35 - 47,
ISSN: 0860-9608 - Title of issue:
- Wydawnictwo Zeszytów Naukowych Ostrołęckiego Towarzystwa Naukowego strony 35 - 47
- Publication year:
- 2022
- Verified by:
- No verification
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