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Catalog Publications


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Catalog Publications

Year 2025

  • Social Media in the Fashion Industry. Fundamentals, Strategy and Research Methods
    • S. Patricia
    • H. T. Nobile
    • C. Sánchez-Blanco
    • N. Sabatini

    - Year 2025

    This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context. Through a variety of academic and professional sources and by sharing the results of their own research, the authors present research methodologies, including netnography,...

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Year 2024

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