Abstract

Purpose – This conceptual paper aims to present the results of the literature analysis devoted to the application of knowledge management and its processes in the situation of a crisis caused by a natural disaster. On the basis of the analysed papers, the theoretical model linking knowledge management and crisis management for the tourism industry has been proposed. Findings - The proposed theoretical model presents the role of KM in disaster management and provides the KM-oriented activities at various stages before, during and after a disaster. Due to the severity of potential consequences of natural disasters, both whole regions and particular organisations need to be prepared in advance for their occurrence. This can be done with the help of knowledge management practices which can support tourism companies in developing effective tourism crisis strategies. Design/methodology/approach – This study is based on the analysis of the literature related to natural disasters and the ways how knowledge management and organisational learning can be useful in case of their occurrence, as well as before and after. Originality/value – The paper offers new insights for researchers dealing with the topic of knowledge management processes in the context of disaster management. Practical implications – The practical contribution of this study lies in its potential to guide the tourism industry in leveraging knowledge management for effective crisis preparedness, response, and recovery in the context of natural disasters. Limitations – At this stage of development, the proposed study is of theoretical character. This limitation will be overcome in the future research activities that involve a sample of tourism organisations from various countries and regions.

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