Residents' Perception of Intangible Benefits and Costs Associated with Hosting Major Sporting Events

Krystian Zawadzki

doi:10.3727/152599521x16192004803502

Residents' Perception of Intangible Benefits and Costs Associated with Hosting Major Sporting Events

Abstract

The main purpose of this paper is to estimate on the basis of inhabitants’ perception the overall composite and aggregated scores of two major sporting events held in Ergo Arena hall, on the border of Gdańsk and Sopot, in northern Poland. The indirect aim is to identify the determinants affecting the monetary offers of the locals of the two cities. The research results unveil that major sporting events may determine the appearance of intangible social effects which are eagerly valued by the citizens of host cities. The resident’s valuation ranges between 6,08 PLN (1,96 USD) and 11,29 PLN (3,64 USD) for intangible benefits, while between 1,75 PLN (0,56 USD) and 2,21 PLN (0,71 USD) for intangible costs, depending on the city and the event. The results determines an increase in the values of intangible net benefits. The amount of net intangible benefit is much lower than in the case of mega sporting events. Nevertheless, it is more likely to host many major sporting events in a short time in one place. The regression analysis shows that the decision to allocate funds to support the Championships in 2016 and 2017 in Gdańsk/Sopot was made by people with high incomes, who expressed an interest in sport, but not necessarily in the sports discipline, and perceived intangible benefits, in particular civic pride and the feel-good factor. In turn, the level of WTPcost was particularly high among people with high incomes who perceived the threats connected with the hosting of a major sporting event.

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Krystian Zawadzki dr hab. inż.

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Publication version: Accepted or Published Version
DOI:: Digital Object Identifier (open in new tab) 10.3727/152599521X16192004803502
License: Copyright (2022 Cognizant, LLC.)

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Keywords

TOTAL ECONOMIC VALUE, CONTINGENT VALUATION METHOD, MAJOR SPORTING EVENT, NON-MEGA SPORTING EVENT, WILLINGNESS-TO-PAY, PUBLIC FUNDS

Details

Category:: Articles
Type:: artykuły w czasopismach
Published in:: Event Management no. 26, pages 297 - 317,
ISSN: 1525-9951
Language:: English
Publication year:: 2022
Bibliographic description:: Zawadzki K.: Residents' Perception of Intangible Benefits and Costs Associated with Hosting Major Sporting Events// Event Management -Vol. 26,iss. 2 (2022), s.297-317
DOI:: Digital Object Identifier (open in new tab) 10.3727/152599521x16192004803502
Verified by:: Gdańsk University of Technology