RFM-based repurchase behavior for customer classification and segmentation - Publication - Bridge of Knowledge

RFM-based repurchase behavior for customer classification and segmentation

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Authors (4)

Mussadiq Rahim
Muhammad Mushafiq
Salabat Khan
Zulfiqar Arain

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Category:: Magazine publication
Type:: Magazine publication
Published in:: Journal of Retailing and Consumer Services no. 61,
ISSN: 0969-6989
ISSN:: 09696989
Publication year:: 2021
DOI:: Digital Object Identifier (open in new tab) 10.1016/j.jretconser.2021.102566
Verified by:: No verification

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