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The determinants of the Region's and its SMEs' Competitive Position in the Context of Mega Events - the Case of the Euro 2012

Abstract

In this paper a modified Preuss model was used to assess the factors to enhance the competitiveness of the region and the SMEs located in the region. To accomplish the above, six types of event-structure were applied: infrastructure, knowledge, networks, culture, image and emotions. They were described in detail in reference to the case of Euro 2012 in Poland in general and Pomeranian region in particular. Finally the Authors take the attempt to describe the connection between the determinants and the possible competitive position of region and its SMEs.

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Category:
Articles
Type:
artykuły w czasopismach recenzowanych i innych wydawnictwach ciągłych
Published in:
Przedsiębiorstwo we współczesnej gospodarce - teoria i praktyka pages 5 - 15,
ISSN: 2084-6495
Language:
English
Publication year:
2013
Bibliographic description:
Wasilczuk J., Zawadzki K.: The determinants of the Region's and its SMEs' Competitive Position in the Context of Mega Events - the Case of the Euro 2012// Przedsiębiorstwo we współczesnej gospodarce - teoria i praktyka. -., nr. 1 (2013), s.5-15
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Gdańsk University of Technology

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