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Search results for: ARCHITECTURE AS A MARKETING DEVICE
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Territorial marketing
e-Learning CoursesW ramach kursu zgłębiona zostanie wiedza na temat Marketingu terytorialnego (Territorial marketing), który staje się coraz popularniejszą gałęzią praktyki i nauki. W Polsce od niedawna traktowany jako koncepcja zarządzania miejscem, kreowania jego wartości dla różnych grup docelowych, budowanie tzw. "brandingu miasta". Kurs prowadzony jest w formie wykładów oraz krótkich warsztatów.
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Theory of Rural Architecture - EXAM
e-Learning CoursesThe series of lectures touching upon the history of rural architecture and regarding the composition of landscape designs. The lectures were designed to give students of architecture the tools to work with the nature and strengthen the presence of green spaces in their future designs. The exam is prepared to check what skills and competencies have been gained during the course.
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Territorial Marketing 2024
e-Learning CoursesW ramach kursu zgłębiona zostanie wiedza na temat Marketingu terytorialnego (Territorial marketing), który staje się coraz popularniejszą gałęzią praktyki i nauki. W Polsce od niedawna traktowany jako koncepcja zarządzania miejscem, kreowania jego wartości dla różnych grup docelowych, budowanie tzw. "brandingu miasta". Kurs prowadzony jest w formie wykładów oraz krótkich warsztatów.
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Marketing
e-Learning Courseskurs w jęz. angielskim dla studentów specjalności Inżynieria Danych
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Zerowaste Architecture 2022/23
e-Learning CoursesThe issues of the classes include design in the spirit of "zerowaste", i.e. maximum use of existing tissue and the use of secondary building materials. In the face of climate change, construction should face the enormity of waste generated by this sector. Minimizing the production of a new substance and maximizing the use of the existing substance in combination with high aesthetic values is a considerable architectural challenge. The...
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Zerowaste Architecture 2023/24
e-Learning CoursesThe issues of the classes include design in the spirit of "zerowaste", i.e. maximum use of existing tissue and the use of secondary building materials. In the face of climate change, construction should face the enormity of waste generated by this sector. Minimizing the production of a new substance and maximizing the use of the existing substance in combination with high aesthetic values is a considerable architectural challenge. The...
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Landscape Architecture
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[AiU] 20232024Research methodology in architecture and urban planning
e-Learning CoursesThis course is compulsory for PhD students assigned to Architecture and Urbanism tracks at Doctoral School at Gdańsk University of Technology. The course is conducted by prof. Sandro Parrinello, Department Architecture of University of Florence Course type: workshops Total hours of training: 30 teaching hours Classes in hybrid mode (classes conducted online and at the GdańskTech)
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Territorial Marketing
e-Learning CoursesW ramach kursu zgłębiona zostanie wiedza na temat Marketingu terytorialnego, który staje się coraz popularniejszą gałęzią praktyki i nauki. W Polsce od niedawna traktowany jako koncepcja zarządzania miejscem, kreowania jego wartości dla różnych grup docelowych, budowanie tzw. "brandingu miasta". Kurs prowadzony jest w formie wykładów oraz krótkich warsztatów.
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MARKETING ID_2022
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Marketing Terytorialny
e-Learning CoursesW ramach kursu zgłębiona zostanie wiedza na temat Marketingu terytorialnego, który staje się coraz popularniejszą gałęzią praktyki i nauki. W Polsce od niedawna traktowany jako koncepcja zarządzania miejscem, kreowania jego wartości dla różnych grup docelowych, budowanie tzw. "brandingu miasta". Kurs prowadzony jest w formie wykładów oraz krótkich warsztatów.
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MARKETING ID_2023
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MARKETING IM_2021
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Marketing terytorialny
e-Learning CoursesW ramach kursu zgłębiona zostanie wiedza na temat Marketingu terytorialnego, który staje się coraz popularniejszą gałęzią praktyki i nauki. W Polsce od niedawna traktowany jako koncepcja zarządzania miejscem, kreowania jego wartości dla różnych grup docelowych, budowanie tzw. "brandingu miasta". Kurs prowadzony jest w formie wykładów, w formule online.
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MARKETING IM_2022
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MARKETING ID_2024
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History of World Architecture I 2022/23
e-Learning CoursesThe course History of World Architecture I (HWA I) is obligatory on the first semester of study at the Faculty of Architecture at Gdańsk University of Technology. It lasts 15 weeks , finishes with the exam and consists of 15 two-hour lectures and 15 two-hour exercises. The merit of the course includes the Western World architecture, beginning from Prehistory and Antiquity (Sumer, Egypt, Greece, Rome), up to the end of the Middle...
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Marketing in services
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History of World Architecture II 2021/2022
e-Learning CoursesThe course HISTORY OF WORLD II (HWA I) is obligatory in the second semester of study at the Faculty of Architecture at Gdańsk University ofTechnology. It lasts 15 weeks, finishes with the exam, and consists of 15 one-hour lectures and 7 two-hour exercises. The merit of the course includes Western World architecture, beginning from Renaissance (XVI c.), Baroque, Neoclassicism, and Historicism, up until the XIX century. The aim of the...
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History of World Architecture II 2022/2023
e-Learning CoursesThe course HISTORY OF WORLD II (HWA I) is obligatory in the second semester of study at the Faculty of Architecture at Gdańsk University ofTechnology. It lasts 15 weeks, finishes with the exam, and consists of 15 one-hour lectures and 7 two-hour exercises. The merit of the course includes Western World architecture, beginning from Renaissance (XVI c.), Baroque, Neoclassicism, and Historicism, up until the XIX century. The aim of the...
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[AiU] Research methodology in architecture and urban planning
e-Learning CoursesW ramach kursu realizowane będą zajęcia dla grupy doktorantów szkoły doktorskiej z dyscypliny "Architektura i urbanistyka". This course is addressed to the PhD students of "Architecture and urbanism" discipline at the doctoral school. Course type: lecture Total hours of training: 30 teaching hours
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Contemporary Theories in Architecture
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Conthemporary Theories in Architecture
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[AiU] Challenges and perspectives of contemporary architecture and urbanism
e-Learning CoursesThis course is compulsory for PhD students assigned to Architecture and Urbanism tracks at Doctoral School at Gdańsk University of Technology. The course is conducted by prof. Giovanna Acampa, Kore University of Enna Course type: workshops Total hours of training: 15 teaching hours
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History of World Architecture I 2021/22
e-Learning CoursesThe course History of World Architecture (HWA I) is obligatory on the first semester of study at the Faculty of Architecture at Gdańsk University ofTechnology. It lasts 15 weeks, finishes with the exam, and consists of 15 two-hour lectures and 15 two-hour exercises. The merit of the course includes Western World architecture, beginning from Prehistory and Antiquity (Sumer, Egypt, Greece, Rome), up to the end of the Middle Ages....
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[AiU] Contemporary research methodology, evaluation and preservation of historic architecture
e-Learning CoursesThis course is compulsory for PhD students assigned to Architecture and Urbanism tracks at Doctoral School at Gdańsk University of Technology. The course is conducted by prof. Sandro Parrinello, Department of Civil Engineering and Architecture of University of Pavia Course type: workshops Total hours of training: 30 teaching hours Classes in hybrid mode (classes conducted online and at the GdańskTech)
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[AiU]20232024_Challenges and Perspectives in Contemporary Architecture and Urbanism
e-Learning CoursesThis course is compulsory for PhD students assigned to Architecture and Urbanism tracks at Doctoral School at Gdańsk University of Technology. The course is conducted by Prof. Marichela Sepe, DICEA / Sapienza University Rome Course type: workshops Total hours of training: 15 teaching hours Classes in online mode (classes conducted online)
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Marketing Research IM
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Marketing IM_winter 2023
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GP- Marketing terytorialny
e-Learning CoursesKurs przeznaczony jest dla studentów Gospodarki Przestrzennej trzeciego semestru magisterskiego. Przedmiotem wykładów są zagadnienia związane z marketingiem terytorialnym, w tym między innymi z aspektami marketingu miasta, marki miejsca, brandingu miejskiego oraz planami i strategiami marketingu terytorialnego.
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Embedded Systems Architecture 2024
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[AiU] Challenges and perspectives of contemporary architecture and urbanism
e-Learning Courses{mlang pl} Dyscyplina: Architektura i Urbanistyka Zajęcia obowiązkowe dla doktorantów I roku Prowadzący: prof. Giovanna Acampa Liczba godzin: 15 h Forma zajęć: warsztaty {mlang} {mlang en} Discipline: Architecture and Urbanism Obligatory course for 1st year PhD students Academic teacher: prof. Giovanna Acampa Total hours of training: 15 teaching hours Course type: workshops {mlang}
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INTERNATIONAL MARKETING IM, sem. 2 - summer 2023/2024
e-Learning CoursesThe aim of the course is to familiarise the student with the tools used in international marketing, their specificities and strategies for operating effectively in international markets.
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Daylight in Architecture 2022/23
e-Learning CoursesTutor: Professor Claudia Naves David Amorim (University of Brasilia) Project: 60 h (lectures + online platform + individual consultations) With a support of e-platform NLITED educational content; http://lms.nlited.eu/, Students will become familiar with the different methods of daylight assessment within the built environment. Innovative daylight design is understood as a better user-centred and energy-efficient design strategy. The...
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[AiU] Research methodology in architecture and urban planning
e-Learning Courses{mlang pl} Dyscyplina: architektura i urbanistyka Zajęcia obowiązkowe dla doktorantów I roku Prowadzący: Prof. Spela Hudnik Liczba godzin: 30 Forma zajęć: wykład {mlang} {mlang en} Discipline: architecture and urbanism Obligatory course for 1st-year PhD students Academic teachers: Prof. Spela Hudnik Total hours of training: 30 teaching hours Course type: lecture {mlang} CRITICAL ZONES VS COMFORT ZONES
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INTERNATIONAL MARKETING 2022/2023 IM, sem. 2 - summer
e-Learning CoursesThe aim of the course is to familiarize a student with tools used in International Marketing, their specificity and strategies for an effective functioning on international markets.
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INTERNATIONAL MARKETING 2021/2022 IM, sem. 2 - summer
e-Learning CoursesThe aim of the course is to familiarize a student with tools used in international marketing, their specificity and strategies for an effective functioning on international markets.
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History of contemporary architecture and urbanism
e-Learning Courseslectures: PhD Małgorzata Kostrzewska PhD Bartosz Macikowski exercises: PhD Łukasz Bugalski
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History of Architecture and Urbanism_23/24
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Marketing - wykład - lato 2022
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INTERNATIONAL MARKETING 2022/2023 IM, sem. 2 - summer - KOPIA
e-Learning CoursesThe aim of the course is to familiarize a student with tools used in International Marketing, their specificity and strategies for an effective functioning on international markets.
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History of Architecture II 2023/2024
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Contemporary Theories in Architecture 2023/24
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History of Architecture I 2023/2024
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[AiU] Contemporary research methodology, evaluation and preservation of historic architecture
e-Learning Courses{mlang pl} Dyscyplina: architektura i urbanistyka Zajęcia obowiązkowe dla doktorantów II roku Prowadzący: Assoc. Prof. Dr. Paola Ardizzola Liczba godzin: 30 Forma zajęć: wykład/seminarium {mlang} {mlang en} Discipline: architecture and urbanism Obligatory course for 2nd-year PhD students Academic teachers: Assoc. Prof. Dr. Paola Ardizzola Total hours of training: 30 teaching hours Course type: lecture/seminar {mlang}
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The concept of experience marketing - examples of practical application, (W), sem. 02, zimowy 22/23
e-Learning CoursesCelem przedmiotu jest zaznajomienie studentów z koncepcją marketingu doświadczeń, będącego coraz częściej obligatoryjną podstawą innowacyjnych strategii marketingowych przedsiębiorstw oraz ukazanie praktycznego zastosowania niniejszej idei (zarządzanie doświadczeniami, strategiczne moduły doświadczeń, mapowanie podróży klienta i pracownika firmy). The aim of the course is to familiarize students with the concept of experience...
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Essentials of marketing BiM_ summer 2022
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E-marketing and trend analysis - 2023
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E-marketing and trend analysis - 2022
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[AiU] Research methodology in architecture and urban planning
e-Learning Courses{mlang pl} Dyscyplina: AiU Zajęcia obowiązkowe dla doktorantów I roku Prowadzący: Prof. Spela Hudnik Liczba godzin: 30 Forma zajęć: wykład {mlang} {mlang en} Discipline: AiU Obligatory course for 1st-year PhD students Academic teacher: Prof. Spela Hudnik Total hours of training: 30 teaching hours Course type: Lecture {mlang}