Search results for: marketing

• Image as a key factor of brand value at social media

  Publication

  • W. Kucharska

  - Logistyka - Year 2015

  The paper aims to investigate the relationship between social media presence and activities and brand value for the most valuable Global Brands 2012 (Interbrandt 2013). Social media communication is an innovative way of communication. Brand value is a key performance indicator of brand strategy for managers. Brand and category image realized to be the key factor of investigated relation.

  Full text to download in external service

• A demand for innovation support in samll and medium-sized enterprises in the baltic sea region

  Publication

  • M. Olczyk

  - Year 2012

  the aim of the expertise is to analyze the actual demand of smes from the baltic sea region for innovation support. the results of the conducted study can help formulate recommendations designed to increase innovation and competitiveness of smes in the baltic sea region in the future. research activities of this study include: the evaluation of innovation level of the baltic sea region enterprises (type and intensity of implemented...

• Justyna B

  People

• Ilona Szczesny mgr

  People

• Sylwia Osojca-Kozłowska

  People

• Beata Gotwald dr

  People

• Klaudia Skelnik dr

  People

  dr Klaudia Skelnik Prodziekan Wydziału Prawa i Administracji Wyższa Szkoła Bankowa w Gdańsku, doktor nauk społecznych w dyscyplinie nauki o bezpieczeństwie, absolwent studiów MBA zarządzanie bezpieczeństwem, mgr politologii w specjalizacji ustrojowo-samorządowej, posiadająca podyplomowe wykształcenie wyższe w zakresie prawa Unii Europejskiej, Edukacji dla bezpieczeństwa, Bezpieczeństwa i Higiena Pracy oraz szereg kursów i szkoleń...