Image as a key factor of brand value at social media

Wioleta Kucharska

Image as a key factor of brand value at social media

Abstract

The paper aims to investigate the relationship between social media presence and activities and brand value for the most valuable Global Brands 2012 (Interbrandt 2013). Social media communication is an innovative way of communication. Brand value is a key performance indicator of brand strategy for managers. Brand and category image realized to be the key factor of investigated relation.

Author (1)

Wioleta Kucharska dr hab. inż.

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Category:: Articles
Type:: artykuły w czasopismach recenzowanych i innych wydawnictwach ciągłych
Published in:: Logistyka pages 1256 - 1265,
ISSN: 1231-5478
Language:: English
Publication year:: 2015
Bibliographic description:: Kucharska W.: Image as a key factor of brand value at social media // Logistyka. -., nr. 2 (2015), s.1256-1265
Verified by:: Gdańsk University of Technology