Search results for: commercialization

• The Corporate Museum: A New Type of Museum Created as a Component of Marketing Company

  Publication

  • K. Piątkowska

  - International Journal of the Inclusive Museum - Year 2014

  A new type of museum appeared – the corporate museum. The museum institution in this instance has been used as a new marketing device for building corporate identity strategies. Their inception is not based on the existing context of a place, but appears to be integrated with the corporate identity program, exposing the company’s values and philosophy. The corporate museums are thematic, commercial buildings, owned by a particular...

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• Wiktoria Wojnicz dr hab. inż.

  People

  Zakład Mechaniki Stosowanej i Biomechaniki, Faculty of Mechanical Engineering and Ship Technology, Institute of Mechanics and Machine Design

  DSc in Mechanics (in the field of Biomechanics)  - Lodz Univeristy of Technology, 2019 PhD in Mechanics (in the field of Biomechanics)  - Lodz Univeristy of Technology, 2009 (with distinction)   List of papers (2009 - ) Wojnicz W., Wittbrodt E., Analysis of muscles' behaviour. Part I. The computational model of muscle. Acta of Bioengineering and Biomechanics, Vol. 11, No.4, 2009, p. 15-21 Wojnicz W., Wittbrodt E., Analysis of...