Search results for: LED ADVERTISEMENT

• Designing digital displays and interactive media in today’s cities by night. Do we know enough about attracting attention to do so?

  Publication

  • K. Zielińska-Dąbkowska
  • A. F. Gen Schieck

  - Conscious Cities Anthology 2018:Human-Centred Design, Science, and Technology - Year 2018

  With the huge transformation in the development of digital screen technology and its consistently decreasing cost, digital billboards are progressively replacing traditional static, two-dimensional poster advertisements in our cities1. Previously, due to the substantial expenditure involved, they were only available to major international brands with vast promotional resources to build their brand fame. Today, however, they are...

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