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Search results for: PRODUCT NEWNESS
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Search results for: PRODUCT NEWNESS
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The Technological Advancement of New Products, Product Newness and Market Information
PublicationThe purpose of this study is to propose product newness and obtaining market information as mediators of the relationship between the technological advancement of a new product and its commercial success. So far, little is known about the mediators of this relationship but knowledge about the factors that strengthen or weaken it is valid, both for the theory and practice of new product management. On the one hand, product newness...