Search results for: SERIAL COMMUNICATION

• The Crisis of Marketing Communication in the Era of Social Media

  Publication

  • W. Kucharska

  - Prace Naukowe Wyższej Szkoły Bankowej w Gdańsku - Year 2013

  The articles examines the widely discussed in literature the problem of marketing communication crisis resulting from the changes of the environment. These changes generate both new problems and also new solutions, e.g. social media. The practicioners are pursuing both effective and efficient solutions, in relation to the difficulties encountered while achieving market objectives via traditional methods and channels. In accordance...

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• The effect of social media communication on consumer perceptions of brands

  Publication

  • B. Schivinski
  • D. Dąbrowski

  - Journal of Marketing Communications - Year 2016

  Researchers and brand managers have limited understanding of the effects social media communication has on how consumers perceive brands. We investigated 504 Facebook users in order to observe the impact of firm-created and user-generated (UG) social media communication on brand equity (BE), brand attitude (BA) and purchase intention (PI) by using a standardized online survey throughout Poland. To test the conceptual model, we...

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• Social media as an opportunity or a blind alley in social communication and forest education? – Experiences from Poland

  Publication

  • R. Lewoń
  • N. Korcz

  - BALTIC FORESTRY - Year 2021

  The article characterizes the experiences, problems, and prospects for the development of forest education on social media, which in Poland has been carried out by the Państwowe Gospodarstwo Leśne Lasy Państwowe (National Forest Holding ‘State...

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• Verbal Thinking in the Design Process: Internal and External Communication of Architectural Creation

  Publication

  • R. Barelkowski

  - Design Principles and Practices - Year 2010

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• The Impact of Information and Communication Technology on the Rise of Urban Social Movements in Poland

  Publication

  • M. Grabkowska
  • Ł. Pancewicz
  • I. Sagan

  - Year 2015

  The chapter examines the relationship between the use of Information and Communications Technology (ITC) and the emergence of social movements focused on urban agenda in Poland. The aim is to investigate how and to what extent a growing body of smaller activist groups use opportunities provided by the ITC to achieve their political objectives. The research results indicate that Web-based media have helped to raise the profile...

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• Effects of social media communication on brand equity and brand purchase intention

  Publication

  • B. Schivinski

  - Year 2013

  The author studied the effect of two different social media communication on brand equity and brand purchase intention. A total of 504 data sets were generated through a standardized online-survey and analysed with structural equation modeling. The results of the empirical study showed that both firm-created and user-generated social media communication influenced brand equity, consequently impacting brand purchase intention. This...

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• The Impact of Information and Communications Technology on the Rise of Urban Social Movements in Poland

  Publication

  • M. Grabkowska
  • Ł. Pancewicz
  • I. Sagan

  - Year 2015

  The chapter examines the relationship between the use of Information and Communications Technology (ITC) and the emergence of social movements focused on urban agenda in Poland. The aim is to investigate how and to what extent a growing body of smaller activist groups use opportunities provided by the ITC to achieve their political objectives. The research results indicate that Web-based media have helped to raise the profile of...

  Full text to download in external service

• CHEMICAL COMMUNICATIONS

  Journals

  ISSN: 1359-7345 , eISSN: 1364-548X

• ELECTROCHEMISTRY COMMUNICATIONS

  Journals

  ISSN: 1388-2481 , eISSN: 1873-1902

• Communications: The European Journal of Communication Research

  Journals

  ISSN: 0341-2059 , eISSN: 1613-4087