Agnieszka Popławska - Publications - Bridge of Knowledge

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Year 2015

C2 NIWA Community-Segmentation Criteria and Building Brand Associations on the Example of a Selected Target Group
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- A. Popławska (formerly: A. Popławska-Boruc)
- TASK Quarterly - Year 2015
Every organization which offers products or services wishes to communicate with their customers in the most effective way. This kind of communication is based on proper selection of target groups, which are extracted in the process of market segmentation. That is way it is very important to ask the question to whom the message is to be directed and what kind of message we want to give. This article describes the selection criteria...

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