
Anna Tybińkowska
Employment
Business contact
Centrum Transferu Wiedzy i Technologii
- Location
- Al. Zwycięstwa 27, 80-219 Gdańsk
- Phone
- +48 58 348 62 62
- biznes@pg.edu.pl
Contact
- anna.tybinkowska@pg.edu.pl
Publication showcase
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Responsive and proactive market orientation and hospital financial performance: The mediating effect of service program innovativeness
PURPOSE: The study aims to investigate the direct and indirect relationships among market orientation, service program innovativeness, and the financial performance of hospitals. Two types of market orientation – responsive and proactive – were considered, along with two dimensions of service program innovativeness: meaningfulness and novelty. METHODOLOGY: T he study gathered data through a survey conducted on a random sample of...
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