Anna Tybińkowska - Publications - Bridge of Knowledge

Anna Tybińkowska

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Year 2025

Responsive and proactive market orientation and hospital financial performance: The mediating effect of service program innovativeness
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- Journal of Entrepreneurship, Management and Innovation - Year 2025
PURPOSE: The study aims to investigate the direct and indirect relationships among market orientation, service program innovativeness, and the financial performance of hospitals. Two types of market orientation – responsive and proactive – were considered, along with two dimensions of service program innovativeness: meaningfulness and novelty. METHODOLOGY: T he study gathered data through a survey conducted on a random sample of...

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