The aim of the course is to acquaint students with entrepreneurship as a phenomenon, increase their pro-entrepreneurial attitudes and develop skills necessary in entrepreneurship process. Special emphasis will be placed on fashion business as representing creative industry.
The main objectives are as follows:
- Learn how to prepare a business model canvas and business plan.
- Know the backstage of the fashion industry.
- Identify what qualities make a fashion entrepreneur successful.
- Present a full fashion project to investors and sell a fashion project in creative ways
- Create a strong, compelling company image.
- Build the retail system and pricing strategy.
- Use social media to engage with the customers.
- Make an attractive website for your business.
- Understand the trends (social, economic, environmental) influencing fashion industry, with particular emphasis on sustainability and heritage in fashion.
The final grade is composed of two parts:
- Group written assignements
- Group business model for the new fashion venture
Teachers
Details
- WWW:
- https://enauczanie.pg.edu.pl/moodle/course/view.php?id=28890 open in new tab
- Start date:
- 01-10-2024
- Access type:
-
By teacher
- Verified by:
- Gdańsk University of Technology
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