Journal of Emerging Trends in Marketing and Management - Journal - Bridge of Knowledge

Journal of Emerging Trends in Marketing and Management

ISSN:

2537-5865

Website:

http://www.etimm.ase.ro

Disciplines
(Field of Science):

management and quality studies (Social studies)

Ministry points: Help

Ministry points - current year
Year	Points	List
Year 2024	5	Journal not listed on ministry scored journal list 2024

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Ministry points - previous years
Year	Points	List
2024	5	Journal not listed on ministry scored journal list 2024
2023	5	Not listed on the ministry scored journals list 2023
2022	5	Not listed on the ministry scored journals list (2019-2022)
2021	5	Not listed on the ministry scored journals list (2019-2022)
2020	5	Not listed on the ministry scored journals list (2019-2022)
2019	5	Not listed on the ministry scored journals list (2019-2022)

Impact Factor:

n/a

Papers published in journal

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total: 1

Year 2019

Customer Engagement Consequences for Firms
Publication
- K. Żyminkowska
- N. Samala
- E. Gołąb-Andrzejak
- Journal of Emerging Trends in Marketing and Management - Year 2019
Purpose: Customer engagement (CE) is a customers’ voluntary resource contribution to firms’ functions, and it goes beyond transactions during customers’ behavioral manifestations toward the brand or firm’s offerings or activities. The effective CE management requires to understand the potential CE effects, and leverage the potential benefit and threat of CE, however negative consequences or risks of CE have remained unexplored...

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