Abstract

The article presents the factors that determines the profile of the manager ina  corporation especially in the means of building an image and identity of a manager. The article provides a description of comprehensive characteristics that can be used by managers in corporation in management practice. The publication begins with an indication of image and identity aspects that are the part of public relations scientific area. Then, it is determined how to find the application of these characteristics in a corporation workplace. For the purposes of the article, a case study was conducted in the period January 2024 - March 2024. The conclusions resulting from the study indicate that building an image and identity of a manager should be an essential aspect whilst thriving in an international company. The essence of the study is primarily to encourage managers to increase their awareness of their image and identity using the best practices. The entire publication is summarized by the conclusion and the list of literature.

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