Abstract

The following article presents a set of communication tools that a joint company can take advantage of. The publication begins with a description of the historical background of communication, followed by a classification of communication tools into internal and external categories, along with brief characteristics of each. It indicates the purpose of implementing communication tools and the impact of their usage in the communication department of a joint venture company. For the purpose of this article, a quantitative study was conducted in the form of a structured personal questionnaire on a group of 201 respondents in the period September-November 2024. The conclusions from the research show that internal communication tools played a significant role, largely due to the characteristics of the enterprise. However, external communication tools were also implemented. The research results may be helpful for middle and senior managers in a business enterprise. The study primarily aims to encourage managers to raise awareness of communication tools while focusing on the development of communication skills across the organisation. The entire publication is concluded with a summary and a reference list.

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