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Abstract
The idea of providing the Gemba Kaizen philosophy to a social level can benefit not only individuals, but the society as well. The Japanese philosophy for improvement or change for better may serve companies that are looking for increasing its value by quality management. The same principles when implemented in a society may improve quality of life of its inhabitants and help solving social problems. The use of social marketing tools increase the chance of providing a change in the individuals behavior and values. When a social marketing campaign is well succeeded, there are chances to serve as example in many other societies and be a benchmarking topic.
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- Category:
- Monographic publication
- Type:
- rozdział, artykuł w książce - dziele zbiorowym /podręczniku w języku o zasięgu międzynarodowym
- Title of issue:
- Kultura Kaizen : rozważania nad wartościami ciągłego doskonalenia strony 113 - 130
- Language:
- Polish
- Publication year:
- 2011
- Bibliographic description:
- Schivinski B.: Gemba Kaizen: Influencing individuals behavior for better - an approach to social marketing// Kultura Kaizen : rozważania nad wartościami ciągłego doskonalenia/ ed. pod red. G. Wróbla. Rzeszów: Wyższa WIiZ, 2011, s.113-130
- Verified by:
- Gdańsk University of Technology
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