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Abstract
Considering hermetic and very competitive market such as mobile operator ones, social media has become best alternative for contact with customer and gathering data and opinions. Different style of running social media profiles is giving different results. The research presented in this paper aims to show the number of responses gathered from polish Internet users and its sentiment for mobile operator brands. It also presents practical implications connected with advertisement campaign and its results. Finally we introduce conclusions of our research.
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- Category:
- Conference activity
- Type:
- publikacja w wydawnictwie zbiorowym recenzowanym (także w materiałach konferencyjnych)
- Title of issue:
- Wyzwania i perspektywy współczesnego zarządzania: Innowacja, kryzys, przedsiębiorczość strony 9 - 15
- Language:
- English
- Publication year:
- 2013
- Bibliographic description:
- Ślosarski R., Schivinski B.: Mobile operators at war: opinion mining and sentiment analysis on social media// Wyzwania i perspektywy współczesnego zarządzania: Innowacja, kryzys, przedsiębiorczość/ ed. K. Łukasik Częstochowa: Sekcja Wydawnictw Wydziału Zarządzania Politechniki Częstochowskiej, 2013, s.9-15
- Verified by:
- Gdańsk University of Technology
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