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Abstract
To address the study of consumer behavior in the post-COVID-19 era, the present Research Topic brings together a set of papers that attempt to study how different factors triggered by the pandemic have achieved a significant effect on consumers' behavioral intentions. These papers examine different subtopics related to food, health products, collaborative economy and, of course, neuroscience. Globally, the objectives of this special issue try to broadly reach the different perspectives in the study of consumer behavior in the context of COVID-19, considering: - A study of the effects of COVID-19 on consumer behavior in the short term. - An analysis of the economic effects of COVID-19. - The social and psychological changes brought about by the current situation of social change. - A study of consumer behavior from the perspective of neuromarketing and/or neuroeconomics. - Forecasting of changes in habits and behaviors caused by COVID-19. - The development of new marketing and distribution systems aimed at meeting new market needs. - New retailing techniques adapted to consumer changes.
Citations
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Authors (3)
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Juan Jose Blazquez-Resino PhD
- University of Castilla-La Mancha, Spain
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Santiago Gutierrez-Broncano PhD
- University of Castilla-La Mancha, Spain
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Full text
- Publication version
- Accepted or Published Version
- DOI:
- Digital Object Identifier (open in new tab) 10.3389/fpsyg.2022.822856
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Details
- Category:
- Articles
- Type:
- artykuły w czasopismach
- Published in:
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Frontiers in Psychology
no. 13,
ISSN: 1664-1078 - Language:
- English
- Publication year:
- 2022
- Bibliographic description:
- Blazquez-Resino J. J., Gutierrez-Broncano S., Gołąb-Andrzejak E.: Neuroeconomy and Neuromarketing: The Study of the Consumer Behaviour in the COVID-19 Context// Frontiers in Psychology -Vol. 13, (2022), s.822856-
- DOI:
- Digital Object Identifier (open in new tab) 10.3389/fpsyg.2022.822856
- Sources of funding:
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- Free publication
- Verified by:
- Gdańsk University of Technology
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