Search results for: COMPETITIVE ADVANTAGE, NEW PRODUCT, NEW PRODUCT DEVELOPMENT, PRODUCT-BASED COMPETITIVE ADVANTAGE, NPD PROCESS - Bridge of Knowledge

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Search results for: COMPETITIVE ADVANTAGE, NEW PRODUCT, NEW PRODUCT DEVELOPMENT, PRODUCT-BASED COMPETITIVE ADVANTAGE, NPD PROCESS

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Search results for: COMPETITIVE ADVANTAGE, NEW PRODUCT, NEW PRODUCT DEVELOPMENT, PRODUCT-BASED COMPETITIVE ADVANTAGE, NPD PROCESS

  • Katedra Marketingu

    Research Potential

    * marketingu usług * marketingu relacji * badań marketingowych * kształtowania strategii marketingowej * analizy rynku * zarządzania wdrażaniem nowych produktów * marketingu przemysłowego * zarządzania i planowania marketingowego oraz zarządzania relacjami z klientami * kultury marketingowej * instrumentów marketingu - mix * systemów informacji marketingowej * rozwoju regionalnego i lokalnego w aspekcie działań marketingowych *...

  • Katedra Inżynierii Chemicznej i Procesowej

    * Inżynieria chemiczna i bioprocesowa dla zastosowań w energii odnawialnej * Konstrukcja nowoczesnych rozwiązań do rozdzielania, kontroli i analityki procesowej o kontroli jakości * Otrzymywanie nowych sorbentów i faz stacjonarnych dla procesów rozdzielania w skali od laboratoryjnej do procesowej * Oczyszczanie ścieków przemysłowych z wykorzystaniem zaawansowanych procesów utleniania * Oczyszczanie ścieków przemysłowych z wykorzystaniem...

  • Katedra Chemii Analitycznej

    Zespół naukowo-badawczy z Katedry Chemii Analitycznej prowadzi badania podstawowe w zakresie: -opracowania nowych procedur analitycznych przeznaczonych do wykrywania, identyfikacji oraz oznaczenia szerokiego spectrum analitów w próbkach różnego typu materiałów charakteryzujących się złożonym a często także zmiennym składem matrycy, -budowy i badań charakterystyki analitycznej nowych typów elektronicznych nosów, -oszacowania wpływu...

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Search results for: COMPETITIVE ADVANTAGE, NEW PRODUCT, NEW PRODUCT DEVELOPMENT, PRODUCT-BASED COMPETITIVE ADVANTAGE, NPD PROCESS

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Search results for: COMPETITIVE ADVANTAGE, NEW PRODUCT, NEW PRODUCT DEVELOPMENT, PRODUCT-BASED COMPETITIVE ADVANTAGE, NPD PROCESS

  • NEW PRODUCT DEVELOPMENT FROM THE PERSPECTIVE OF CREATING A COMPETITIVE ADVANTAGE

    It is acknowledged that achieving product-based competitive advantage is a key task for a company. However, there is still a research gap in determining those specific actions in the process of developing new products that arise from companies' efforts to achieve product-based competitive advantage. Therefore, the aim of this study is to determine the specific actions in the new product development (NPD) process that result from...

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  • Market knowledge and new product performance: the mediating effects of new product performance

    Market knowledge is recognised as an important predictor of new product performance, which existing studies have proven. However, a missing link in this relationship is creativity, and specifically, as a natural process in product innovation. This study aims to examine a model that includes two mediating mechanisms between market knowledge scope and two new product outcomes, respectively: a new product’s competitive advantage and...

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  • Dariusz Dąbrowski dr hab. inż.

    Dariusz Dąbrowski graduated from the Faculty of Shipbuilding at Gdańsk University of Technology and in 1987 began working at the university as an assistant in the Department of Shipbuilding Industry Organization within the then Institute of Organization and Design of Production Systems. In 1990, he went on a TEMPUS scholarship from the EU and spent 14 months at the University of Sheffield, where he participated in the Master of...

  • Aleksandra Parteka dr hab. inż.

    About me: I am an associate professor and head of doctoral studies at the Faculty of Management and Economics, Gdansk University of Technology (GdanskTech, Poland).  I got my MSc degree in Economics from Gdansk University of Technology (2003) and Universita’ Politecnica delle Marche (2005), as well as MA degree in Contemporary European Studies from Sussex University (2006, with distinction).  I received my PhD in Economics...

  • Anna Lis dr hab. inż.

    Anna Lis has been the head of the Department of Management in Industry, Faculty of Economics and Management GUT since 2019. In 2005 she obtained Ph.D. degree in the field of Economic Sciences, in the discipline Management Sciences, 2019 – the degree of habilitated doctor in the field of Social Sciences, in the discipline of Management and Quality Studies. In the years 2004-2009 she was employed at the Faculty of Production Engineering...