The objective of this paper is to review, systematize, and summarize empirical research on the antecedents and consequences of brand loyalty. The literature review has identified five categories of antecedents to brand loyalty associated with consumer, brand, social, corporate and relational factors. The type of loyalty formed varies according to the combination of various antecedents, with premium loyalty being considered the...

Purpose – This study aims to explore which of four chosen factors (i.e. privacy concerns, FoMO, self-disclosure and time cost) induce a feeling of strain among Facebook users in terms of social media fatigue (SMF), and if this occurs, whether it further influences such outcomes as discontinuance of usage (DoU) and interaction engagement decrement (IED). Design/methodology/approach – Through an online structured questionnaire, empirical...

In 2004, Kanban successfully entered into the Agile and Lean realm. Since then software companies have been increasingly using it in software development teams. The goal of this study is to perform an empirical investigation on antecedents considered as important for achieving optimum benefits of Kanban use and to discuss the practical implications of the findings. We conducted an online survey with software professionals from...

.