The final goal of all marketers’ effort is to achieve a high level of loyalty toward their brands. Social network brand sites are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand loyalty creation. The aim of this research, based on European sample, is to fill the gap in understanding the product category loyalty and brand loyalty relation as an output of brand identification...

The objective of this paper is to review, systematize, and summarize empirical research on the antecedents and consequences of brand loyalty. The literature review has identified five categories of antecedents to brand loyalty associated with consumer, brand, social, corporate and relational factors. The type of loyalty formed varies according to the combination of various antecedents, with premium loyalty being considered the...

In the chapter we propose methods for identifying new associations between Wikipedia categories. The first method is based on Bag-of-Words (BOW) representation of Wikipedia articles. Using similarity of the articles belonging to different categories allows to calculate the information about categories similarity. The second method is based on average scores given to categories while categorizing documents by our dedicated score-based...

Description of the data using categories allows one to describe it on a higher abstraction level. In this way, we can operate on aggregated groups of the information, allowing one to see relationships that do not appear explicit when we analyze the individual objects separately. In this paper we present automatic identification of the associations between categories used for organization of the textual data. As experimental data...