Małgorzata Gwizdoń - Publications - Bridge of Knowledge

Małgorzata Gwizdoń

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Year 2013

The use of innovative application in creating new marketing space for cultural and entertainment events in the local market
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- Year 2013
The following article describes the problems concerning marketing of mass events in the local market and potential solutions. In the first part the barriers that occur in communication between the organizers and the articipants are defined. In the process of identifying problems the results of research conducted for the needs article were used. In following sections the solution with use of Smartphone app is shown. The features that...

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