Przemysław Dmowski - Publications - Bridge of Knowledge

Przemysław Dmowski

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non-alcoholic equivalents of alcoholic beverages, product availability, product range development, product category management.

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Year 2024

AVAILABILITY CONDITIONS AS A CRITICAL FACTOR IN PRODUCT CATEGORY MANAGEMENT IN SHAPING THE OFFER OF NON-ALCOHOLIC EQUIVALENTS OF ALCOHOLIC BEVERAGES
Publication
- A. Kamińska
- P. Dmowski
- E. Marjańska
- Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska - Year 2024
Purpose: To determine the availability of non-alcoholic wines and spirit substitutes in various distribution channels and understand the factors shaping store assortments to identify potential product strategies in category management. Design/methodology/approach: A literature review using desk research and a two-part study on the availability of non-alcoholic substitutes, utilizing observation and interview methods. Findings:...

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