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Abstract
Space has its measurable financial value. From the economic point of view place can be treated as a product that fights for appearing in tourists' and investors' consciousnesses. Space - treated as the object of demand and supply - becomes an element in a marketing game. To reach its maximal value the given space should be competitive to other spaces, from which it wants to stand out. However, in the field of architecture - and in the social structure alike - the globalization leads to a blending of economies and cultures that produces uniformly branded public space conforming to universal assumptions of integration and correlation. Space/place, to be an economic value, can not be subject to incidental shaping. The architecture should be one of the marketing devices. Therefore the architecture is not only the reflection of the current state but it becomes an instrument in creating yet non-existent - but anticipated - economic potential of place.
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Details
- Category:
- Conference activity
- Type:
- publikacja w wydawnictwie zbiorowym recenzowanym (także w materiałach konferencyjnych)
- Title of issue:
- 1st Multidisciplinary Academic Conference in Prague strony 1 - 10
- Language:
- English
- Publication year:
- 2012
- Bibliographic description:
- Piątkowska K.: MARKETING STRATEGY - SPACE AS A PRODUCT.ARCHITECTURE AS A MARKETING DEVICE.// 1st Multidisciplinary Academic Conference in Prague/ ed. Jiří Vopava, Radek Kratochvíl, Vladimír Douda Praga, Czechy: AV consulting o.s., 2012, s.1-10
- Verified by:
- Gdańsk University of Technology
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