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Search results for: social media marketing
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ENTREPRENEURSHIP AND CREATIVITY - summer term 2021/22
e-Learning CoursesThe aim of the course is to acquaint students with entrepreneurship as a phenomenon, increase their pro-entrepreneurial attitudes and develop skills necessary in entrepreneurship process. Special emphasis will be placed on fashion business as representing creative industry. The main objectives are as follows: Learn how to prepare a business model canvas and business plan. Know the backstage of the fashion industry. Identify...
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ENTREPRENEURSHIP AND CREATIVITY - winter term 2024/25
e-Learning CoursesThe aim of the course is to acquaint students with entrepreneurship as a phenomenon, increase their pro-entrepreneurial attitudes and develop skills necessary in entrepreneurship process. Special emphasis will be placed on fashion business as representing creative industry. The main objectives are as follows: Learn how to prepare a business model canvas and business plan. Know the backstage of the fashion industry. Identify...
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Social Aspects of Information Technology
e-Learning CoursesSubject of the course includes history of science and technics as well as social, economic, medical, health and legal aspects of Information Technology and related fields of science and technology.
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Social Aspects of Information Technology - Nowy
e-Learning CoursesSubject of the course includes history of science and technics as well as social, economic, medical, health and legal aspects of Information Technology and related fields of science and technology.
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Territorial marketing
e-Learning CoursesW ramach kursu zgłębiona zostanie wiedza na temat Marketingu terytorialnego (Territorial marketing), który staje się coraz popularniejszą gałęzią praktyki i nauki. W Polsce od niedawna traktowany jako koncepcja zarządzania miejscem, kreowania jego wartości dla różnych grup docelowych, budowanie tzw. "brandingu miasta". Kurs prowadzony jest w formie wykładów oraz krótkich warsztatów.
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Physics of continuous media 2022/2023
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Physics of continuous media 2023/2024
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Physics of continuous media 2024/2025
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Territorial Marketing 2024
e-Learning CoursesW ramach kursu zgłębiona zostanie wiedza na temat Marketingu terytorialnego (Territorial marketing), który staje się coraz popularniejszą gałęzią praktyki i nauki. W Polsce od niedawna traktowany jako koncepcja zarządzania miejscem, kreowania jego wartości dla różnych grup docelowych, budowanie tzw. "brandingu miasta". Kurs prowadzony jest w formie wykładów oraz krótkich warsztatów.
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Corporate Social Responsibility
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Corporate social responsibility
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Marketing
e-Learning Courseskurs w jęz. angielskim dla studentów specjalności Inżynieria Danych
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Corporate Social Responsibility BiM
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Social Aspects of Modern Technology
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Territorial Marketing
e-Learning CoursesW ramach kursu zgłębiona zostanie wiedza na temat Marketingu terytorialnego, który staje się coraz popularniejszą gałęzią praktyki i nauki. W Polsce od niedawna traktowany jako koncepcja zarządzania miejscem, kreowania jego wartości dla różnych grup docelowych, budowanie tzw. "brandingu miasta". Kurs prowadzony jest w formie wykładów oraz krótkich warsztatów.
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MARKETING ID_2022
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Marketing Terytorialny
e-Learning CoursesW ramach kursu zgłębiona zostanie wiedza na temat Marketingu terytorialnego, który staje się coraz popularniejszą gałęzią praktyki i nauki. W Polsce od niedawna traktowany jako koncepcja zarządzania miejscem, kreowania jego wartości dla różnych grup docelowych, budowanie tzw. "brandingu miasta". Kurs prowadzony jest w formie wykładów oraz krótkich warsztatów.
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MARKETING ID_2023
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MARKETING IM_2021
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Marketing terytorialny
e-Learning CoursesW ramach kursu zgłębiona zostanie wiedza na temat Marketingu terytorialnego, który staje się coraz popularniejszą gałęzią praktyki i nauki. W Polsce od niedawna traktowany jako koncepcja zarządzania miejscem, kreowania jego wartości dla różnych grup docelowych, budowanie tzw. "brandingu miasta". Kurs prowadzony jest w formie wykładów, w formule online.
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MARKETING IM_2022
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MARKETING ID_2024
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Topic 1: Transformations / Spatial form design, scale 1:1
e-Learning CoursesBrief description: The subject matter of the spatial form design classes is transformation. First, a black square becomes a flat graphic composition, which is then converted to color. The final stage of the transformation process is a spatial object, which is by assumption devoid of any utilitarian functions. Course content / classes schedule: 1. Graphic. The task is to create an achromatic flat composition in the contrast...
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Marketing in services
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Marketing Research IM
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Marketing IM_winter 2023
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GP- Marketing terytorialny
e-Learning CoursesKurs przeznaczony jest dla studentów Gospodarki Przestrzennej trzeciego semestru magisterskiego. Przedmiotem wykładów są zagadnienia związane z marketingiem terytorialnym, w tym między innymi z aspektami marketingu miasta, marki miejsca, brandingu miejskiego oraz planami i strategiami marketingu terytorialnego.
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Marketing ID_2024/25
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Marketing IM_winter 2024
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Social Aspects of Information Technology - Seminar 2023
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Social Aspects of Information Technology - Seminar 2024
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INTERNATIONAL MARKETING IM, sem. 2 - summer 2023/2024
e-Learning CoursesThe aim of the course is to familiarise the student with the tools used in international marketing, their specificities and strategies for operating effectively in international markets.
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INTERNATIONAL MARKETING 2022/2023 IM, sem. 2 - summer
e-Learning CoursesThe aim of the course is to familiarize a student with tools used in International Marketing, their specificity and strategies for an effective functioning on international markets.
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INTERNATIONAL MARKETING 2021/2022 IM, sem. 2 - summer
e-Learning CoursesThe aim of the course is to familiarize a student with tools used in international marketing, their specificity and strategies for an effective functioning on international markets.
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[Soft Skills] Smart metering - social risk perception and risk governance (2023/2024)
e-Learning CoursesThe aim of the course is to broaden the understanding of the risks associated with technology and to present the concept of social risk perception and risk management in the context of smart metering technology. In the current phase of technological development - called the Fourth Industrial Revolution - rapid and profound changes are creating new, particularly destabilizing threats. In the increasingly complex technological systems...
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Smart metering - social risk perception and risk governance (10h, 2 ECTS credits)
e-Learning CoursesThe goal of the course is to broaden the understanding of technology-related risks and to present the concepts of social risk perception and risk governance in the context of smart metering technology. In current phase of technological development – known as the fourth industrial revolution – rapid and profound changes are setting up new and particularly destabilizing risks. In more and more complex technological systems that constitute...
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INTERNATIONAL MARKETING IM, sem. 2 - summer 2023/2024 - kopia
e-Learning CoursesThe aim of the course is to familiarise the student with the tools used in international marketing, their specificities and strategies for operating effectively in international markets.
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Marketing - wykład - lato 2022
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INTERNATIONAL MARKETING 2022/2023 IM, sem. 2 - summer - KOPIA
e-Learning CoursesThe aim of the course is to familiarize a student with tools used in International Marketing, their specificity and strategies for an effective functioning on international markets.
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Corporate Social and Environmental Responsibility - TOO4TO Project - 2023
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Decentralized energy systems. Social aspects of energy production and use (10h, 2 ECTS credits)
e-Learning CoursesThe main aim of the course is to introduce students to the socio-political aspects of the decentralization of energy systems. The motivation behind these changes is not only due to technological developments or economic issues. The main driving force are wider social and political trends. Many energy supply projects that are being developed and implemented today assume an active role for consumers in energy production, who become...
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The concept of experience marketing - examples of practical application (PG_00059626), W, International Design Engineer, sem. 2, zimowy 2024/25
e-Learning CoursesThe aim of the course is to familiarize students with the concept of experience marketing, which is increasingly an obligatory basis for innovative marketing strategies of enterprises, and to show the practical application of this idea (experience management, strategic experience modules, mapping of customer and employee journeys).
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The concept of experience marketing - examples of practical application, (W), sem. 02, zimowy 22/23
e-Learning CoursesCelem przedmiotu jest zaznajomienie studentów z koncepcją marketingu doświadczeń, będącego coraz częściej obligatoryjną podstawą innowacyjnych strategii marketingowych przedsiębiorstw oraz ukazanie praktycznego zastosowania niniejszej idei (zarządzanie doświadczeniami, strategiczne moduły doświadczeń, mapowanie podróży klienta i pracownika firmy). The aim of the course is to familiarize students with the concept of experience...
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Essentials of marketing BiM_ summer 2022
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E-marketing and trend analysis - 2023
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E-marketing and trend analysis - 2022
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[Soft Skills] Smart metering - social risk perception and risk governance
e-Learning Courses{mlang pl} Dyscyplina: soft skills Zajęcia obowiązkowe dla doktorantów II roku, Prowadzący: dr inż. Andrzej Augusiak, doc. PG Liczba godzin: 10 Forma zajęć: {mlang} {mlang en} Discipline: soft skills Obligatory course for 2nd-year PhD students Academic teacher: dr inż. Andrzej Augusiak, doc. PG Total hours of training: 10 teaching hours Course type: {mlang}
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[Soft Skills] Smart metering - social risk perception and risk governance
e-Learning Courses{mlang pl} Dyscyplina: soft skills Zajęcia obowiązkowe dla doktorantów II roku, Prowadzący: mgr Maciej Galik Liczba godzin: 10 Forma zajęć: {mlang} {mlang en} Discipline: soft skills Obligatory course for 2nd-year PhD students Academic teacher: mgr Maciej Galik Total hours of training: 10 teaching hours Course type: {mlang}
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The concept of experience marketing - examples of practical application (PG_0005962), W, International Design Engineer, sem. 2, zimowy 2023/24
e-Learning CoursesCelem przedmiotu jest zaznajomienie studentów z koncepcją marketingu doświadczeń, będącego coraz częściej obligatoryjną podstawą innowacyjnych strategii marketingowych przedsiębiorstw oraz ukazanie praktycznego zastosowania niniejszej idei (zarządzanie doświadczeniami, strategiczne moduły doświadczeń, mapowanie podróży klienta i pracownika firmy). The aim of the course is to familiarize students with the concept of experience...
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Marketing Research BiM - summer 2022/2023
e-Learning Courses