Search results for: ARCHITECTURE IN BRANDING PROCESS

• ARCHITECTURE IN BRANDING AND OVERBRANDING PROCESS. HOW GLOBALIZATION INFLUENCED ARCHITECTURE QUALITY.

  Publication

  • K. Piątkowska

  - Year 2014

  Globalization is unification. In the field of architecture and in the social structure alike, the globalization leads to a blending of economies and cultures that produces uniformly branded public space as a response to universal assumptions of integration and correlation. While branding consists in creating a recognizable and outstanding image a strong contradiction exists between both of these approaches. As a result, regional...

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• Process: Architecture 

  Journals

  ISSN: 0386-037X

• A new multi-process collaborative architecture for time series classification

  Publication

  • Z. Xiao
  • X. Xu
  • H. Zhang
  • E. Szczerbicki

  - KNOWLEDGE-BASED SYSTEMS - Year 2021

  Time series classification (TSC) is the problem of categorizing time series data by using machine learning techniques. Its applications vary from cybersecurity and health care to remote sensing and human activity recognition. In this paper, we propose a novel multi-process collaborative architecture for TSC. The propositioned method amalgamates multi-head convolutional neural networks and capsule mechanism. In addition to the discovery...

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• Models of Information Systems Integration in CompaniesW : Information Systems Architecture and Technology : IT Models in Management Process

  Publication

  • C. Orłowski
  • A. Ziółkowski
  • P. Madej

  - Year 2010

  This work indicates the need for supporting IT organizations with incident and change management IT tools. The work presents tche characteristics of a computer system for the comprehensive management of projects, wich can be used to resolve the issues of version management, releases and incidents.

• An Analysis of the Relationship between the Architecture and the Structure of a Vessel on the Example of the Reconstruction Design Process of the Historical Sailing Yacht "General Zaruski" Carried Out between 2009 and 2012

  Publication

  • A. Karczewski
  • Ł. Piątek

  - Logistyka - Year 2015

  The article analyzes the relation between architecture and structure of a vessel on the example of the reconstruction design of a wooden sailing yacht "General Zaruski" built in Ekanӓs, Sweden in 1939. Based on the documentation of "Kaparen" (sister yacht), "Mloda Gwardia" (ex "General Zaruski") and the reconstruction classification project made by the authors, the impact of functional, spatial and aesthetic design objectives (e.g....

• Personal branding of artists and art-designers: necessity or desire?

  Publication

  • W. Kucharska
  • P. Mikołajczak

  - Journal of Product & Brand Management - Year 2018

  Purpose Personal branding becomes a new in-demand skill for all professionals today. To be well-known helps to achieve success in the networked business environment. Personal relationships and a good reputation in the reality of network economy help young artists and art designers move up the career ladder. This paper aims to discuss a problem of artists who often find it difficult to define their artistic and self-distinction...

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• Challenges of branding and marketing of clusters

  Publication

  • M. McPhillips

  - Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing - Year 2013

  Clusters have proved to be powerful engine s of economic development in the European Union. Clusters and their stakehol ders can derive many benefits fr om a strong cluster brand. However, they face numerous branding and marketing challenges. Specifics of clusters, such as multiple stakeholders, make it difficult to forge a strong brand identity. This paper addresses the need to develop a cluster specific approach to branding and...

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• Selfie and Personal Branding Phenomena in the Context of the Network Economy. A Literature Review

  Publication

  • W. Kucharska
  • I. Confente

  - Handel Wewnętrzny - Year 2017

  Self-taken pictures called “selfies” shared in social media have become a worldwide phenomenon. This is due to the increased need of human being to share to other people their daily lives and to build their own personal brand in the networked world. Despite that, the subject of personal branding has not been sufficiently discussed in academic marketing literature over the past decade. The objective of the study is to present the...

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• Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands

  Publication

  • W. Kucharska

  - Year 2022

  https://www.taylorfrancis.com/books/mono/10.4324/9781003178248/personal-branding-knowledge-economy-wioleta-kucharska

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• Karolina Zielińska-Dąbkowska dr inż. arch.

  People

  Department of Urban Architecture and Waterscapes

  Karolina M. Zielinska-Dabkowska, Ph.D., Eng. Arch., M. Arch., is an Assistant Professor at the Faculty of Architecture of Gdańsk University of Technology (GUT). In 2002, she completed her studies of Architecture and Urban Planning at Gdańsk University of Technology (Gdańsk Tech) and in 2004, Architectural Engineering at the University of Applied Sciences and Arts (HAWK) in Hildesheim, Germany. After graduation, she worked for several...