Search results for: SERVICES MARKETING

• Services Marketing_2022

  e-Learning Courses

  • N. Przybylska

• Services Marketing_BiM_winter_2023

  e-Learning Courses

  • N. Przybylska

• Services Marketing_winter_2024/25_BiM3

  e-Learning Courses

  • N. Przybylska
  • J. Świątek

• Services Marketing_winter_2024/25_BiM 5

  e-Learning Courses

  • N. Przybylska
  • J. Świątek

• Services Marketing Influence On Marketing Theory Evolution,

  Publication

  • A. Drapińska
  • T. Fernandes

  - Handel Wewnętrzny - Year 2017

  The discovery of differences between tangible goods and services in the 1970s was one of the most landmark moments in the history of marketing with an emphasis being shifted to the need for using different/diversified marketing activities while dealing with various industries and types of products. The objective of this article is to briefly characterise the evolution of the marketing thought and to present the crucial influence...

  Full text to download in external service

• Journal of Services Marketing

  Journals

  ISSN: 0887-6045

• Services Marketing Quarterly

  Journals

  ISSN: 1533-2969

• Journal of Financial Services Marketing

  Journals

  ISSN: 1363-0539 , eISSN: 1479-1846

• Journal of Tourism, Heritage and Services Marketing

  Journals

  eISSN: 2529-1947

• International Journal of Applied Services Marketing Perspectives

  Journals

  ISSN: 2279-0977