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Search results for: SPIRAL OF SILENCE
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Search results for: SPIRAL OF SILENCE
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The power of silence? opinion contagion and the surprise of the polish 2005 parlamentary and presidential elections
PublicationThis paper investigates opinion contagion in collective behaviour using threshold model (Granovetter (1978), Krassa(1988)). The theoretical background is the spiral of silence concept developed by Noelle-Neumann (1974), arguing that people only assert their opinions if they perceive a minimal support from a relevant proportion of others. We apply the model to explain the dispersion between pre-elections preferences and the final...