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Search results for: integrated marketing communication
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Source and Channel Coding in Radio Communication Systems
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Bandwidth-Controllable Third-Order Band Pass Filter Using Substrate Integrated Full- and Semi-Circular Cavities
PublicationThe article presents a novel circular substrate integrated waveguide (SIW) bandpass filter (BPF) with controllable bandwidth. The proposed BPF is configured using two microstrip feedlines, semi- circular SIW cavities, capacitive slots, and inductive vias. The circular cavity is bisected into two halves, with the two copies thereof being cascaded. Two bisected and cascaded structures obtained this way are subsequently connected...
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Soft Real-Time Communication with WebSocket and WebRTC Protocols Performance Analysis for Web-based Control Loops
PublicationThe web browser has become an access window for content and services. The browser is available on almost any device connected to the network, regardless of its intended use: desktop, mobile device, computing server, e-book reader etc. Browsers are used by people to read news, contact the world, to check a bank account, register a visit at the doctor, watching video content, electronic purchases, using web versions of the office...
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Social media as an opportunity or a blind alley in social communication and forest education? – Experiences from Poland
PublicationThe article characterizes the experiences, problems, and prospects for the development of forest education on social media, which in Poland has been carried out by the Państwowe Gospodarstwo Leśne Lasy Państwowe (National Forest Holding ‘State...
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Study on the student's perception of marketing activities undertaken by Gdansk and Mangalore
Open Research DataNowadays, the urban areas very often attract the poor and the unemployed, leading to the creation of neighbourhoods of poverty (slums) and other economic and social problems. All over the World cities include sustainable goals in their development strategies but the question is, whether the city development strategies foresee activities devoted also...
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Zarządzanie marką w dobie nadpodaży
PublicationArtykuł poświęcony jest wskazaniu wyzwań stojących przed menedżerami marki wobec nadpodaży marek, produktów i informacji, będącymi pośrednią przyczyną marginalizacji marketingu jako funkcji wielu przedsiębiorstwach o organizacji „silosowej”, gdzie marketing często ograniczany jest do funkcji promocji. Wspomniane okoliczności, zdaniem autorki, mogą prowadzić zarówno do dalszej marginalizacji marketingu w wyniku spadku znaczenia...
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Journal of Social Marketing
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Foundations and Trends in Marketing
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Journal of Islamic Marketing
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EUROPEAN JOURNAL OF MARKETING
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Journal of Consumer Marketing
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Indian Journal of Marketing
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Australasian Marketing Journal
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Sales and Marketing Management
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Sport Marketing Quarterly
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Retail and Marketing Review
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Journal of Relationship Marketing
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Review of Marketing Science
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