Search results for: EQUITY
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Search results for: EQUITY
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Health Equity
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City brand equity, a marketing perspective
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Combining Equity Country Selection Strategies
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Equity & Excellence in Education
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Journal of Private Equity
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Merger imbalance and returns in international equity markets
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The impact of brand communication on brand equity through Facebook
PublicationPurpose The purpose of this study is to fill the gap in the discussion of the ways in which firm-created and user-generated social media brand communication impacts consumer-based brand equity metrics through Facebook. Design/methodology/approach We evaluated 302 data sets that were generated through a standardized online-survey to investigate the impact of firm-created and user-generated social media brand communication on brand...
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International Journal for Equity in Health
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Interest rate changes and the cross-section of global equity returns
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Composite equity issuance and the cross-section of country and industry returns
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