Abstrakt

The article presents a set of communication tools that can be used by a joint venture company. The publication begins by presenting a historical outline of communication, then divided communication tools into external with their brief characteristics, indicated the purpose of their use and what impact the use of communication tools has in the communication department in a joint venture company. For the purposes of this article, a quantitative study was conducted in the form of a structured personal questionnaire on a sample of 201 respondents in the period September-November 2024. The conclusions from the research show that internal communication tools were largely important due to the characteristics of the company. However, external communication tools were also applied. The research results may be helpful for middle and higher management managers in the enterprise. The value of the study is primarily to encourage managers to increase awareness of communication tools, and the emphasis of education should be placed on developing communication skills throughout the organization. The entire publication is summarized with a conclusion and a bibliography of the subject.

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