Towards the value-based design of on-line services - Publikacja - MOST Wiedzy

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Towards the value-based design of on-line services

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The paper identifies economic factors shaping customer bahaviour in on-line services in two interrelated dimensions; (1) economic needs and requirements, relevant to expected benefits and values perceived by customers; (2) technical components, allowing technical realization of on-line services. Technical components were cathegorized into four groups, creating so-called VIPR model: Visual, Interactive, Process and Relationship-relevant elements. The study revealed prioritization data for the main economic factors, showing that attractive price, security and information are main economic needs of on-line consumers participating in the study. A catalogue of design patterns has been developed, as a part of guidelines for designing not only usability-oriented but primarily business- and economics-oriented on-line services. These guidelines will be useful for enterpreneurs, also in SMEs, who want to enhance on-line services quality and improve relationships with their customer base.

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Kategoria:
Aktywność konferencyjna
Typ:
publikacja w wydawnictwie zbiorowym recenzowanym (także w materiałach konferencyjnych)
Tytuł wydania:
AUMEC 2009,Ankara University international conference : marketing and enterpreneurship strony 406 - 413
Język:
angielski
Rok wydania:
2009
Opis bibliograficzny:
Sikorski M., Wachowicz J.: Towards the value-based design of on-line services// AUMEC 2009,Ankara University international conference : marketing and enterpreneurship/ ed. eds. Kocak A., Abimbola T., Oezer A., Watkins-Mathys L. Ankara: Ankara University, 2009, s.406-413
Weryfikacja:
Politechnika Gdańska

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