The paper aims to improve the methodology of the Digital Economic and Society Index (DESI), the European Commission’s newest index to assess the development of the digital economy. In particular, we investigate whether methodological changes to the structure of DESI improve its ability to capture the digital transformation of EU economies. Using the sensitivity- based analysis, we check whether the selection of weights of individual...

The paper focuses on the relationship between businesses and digital transformation, and how digital transformation has changed manufacturing in several ways. Aspects like Cloud Computing, vertical and horizontal integration, data communication, and the internet have contributed to sustainable manufacturing by decentralizing supply chains. In addition, digital transformation inventions such as predictive analysis and big data analytics...

The article aims to show the role (benefits and challenges) of AI-powered digital marketing tools for marketers in the age of digital transformation. The considerations were related to the Polish market and a case study of LPP, a Polish clothing retailer. The starting point for this study was the analysis of the literature on the concept of artificial intelligence (AI) with reference to digital marketing. In the next steps, the...

The process of digitizing radio is far from over. It is an important interdisciplinary aspect, involving Big Data and AI (Artificial Intelligence) when it comes to classifying and handling content, and an organizational challenge in the Industry 4.0 concept. There exist several methods for delivering audio signals, including terrestrial broadcasting and internet streaming. Among them, the DAB+ (Digital Audio Broadcasting plus)...