XX wiek wraz z rozwojem kultury masowej przyniósł gwałtowny wzrost znaczenia komunikacji marketingowej, która początkowo pełniła rolę głównie informacyjną, związaną z działaniami reklamowymi. Współcześnie można zauważyć zwiększone zainteresowanie specjalistów z dziedziny marketingu oddziaływaniem na człowieka poprzez przestrzeń, w której on przebywa. Podejmowanie działań marketingowych w ramach usług świadczonych przez jednostki...

The idea of a mobile hospital is not entirely new – the need for their use, ranging from military field hospitals to the charity or mass disaster tent cities, shows how much they are needed. While these cases can be reduced to a portable ambulatory unit with a limited scope of outpatient medical activities, a fully functional hospital is a system with a high degree of complexity far exceeding a regime of compact objects. Solutions...

The stereotype of a machine for healing seems to be well rooted in common thinking and social perception of hospital buildings. The technological aspect of healthcare architecture has been influenced for several years by three major factors. The first is linked to the necessity of providing safety and security in the environment of elevated epidemiological risk. The second concerns the need for incorporating advanced technology...

In this study we evaluated system architecture for the use of smart glasses as a viewer of information, as a source of medical data (vital sign measurements: temperature, pulse rate, and respiration rate), and as a filter of healthcare information. All activities were based on patient/device identification procedures using graphical markers or features based on visual appearance. The architecture and particular use cases were implemented...

The practice of transforming and adapting the existing healthcare facilities to meet the growing demands of modern medicine applies not only to buildings of historical value. Of course, one can set a time point from which hospitals, erected mostly with industrialized technologies, undergo upgrades for better or worse effect. Existing healthcare buildings or facilities, including historic ones, have to be refurbished and adapted...