Ksenia Piątkowska - Publications - Bridge of Knowledge

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  • Barcelona - from the province to Metropolis.The cogent strategy of branding the city
    Publication

    - Year 2016

    The phenomenon of rebranding Barcelona's image, called the Barcelona effect or 'Barcelona Model', is exampled as one of the most spectacular transformations of the city perception in the last decade. Why has Barcelona been successful? Is it the effect of the recently intensified revitalization practice, or has the city of Barcelona built its brand market value for years? The aim of the research is to name these transition...

  • Moving Towards Competence in Teaching Architecture: The Relationship of Research and Design in Academia
    Publication

    Architecture is truly a profession of public trust requiring special care at all stages in academic education. European educational reforms initiated by the 1999 Bologna Process affected architecture education, and shifted the role of research. The number of doctoral programs increased, so the involvement of PhD students in teaching also expanded. This study aims to identify how these changes affect quality in architecture education....

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  • Time for temporariness! Temporary architecture - whim or necessity?
    Publication

    - Year 2016

    What are the qualities of temporary architectural objects that make them helpful instruments for evolving the image of contemporary urban space? Six hypotheses provide rationales for why current temporary architecture seems to be a remedy for dysfunctional city structures. The research was limited to the temporary architectural objects constructed in open-air city zones, including the architecture of events. The temporary objects'...

Year 2015
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Year 2012
  • MARKETING STRATEGY - SPACE AS A PRODUCT.ARCHITECTURE AS A MARKETING DEVICE.
    Publication

    - Year 2012

    Space has its measurable financial value. From the economic point of view place can be treated as a product that fights for appearing in tourists' and investors' consciousnesses. Space - treated as the object of demand and supply - becomes an element in a marketing game. To reach its maximal value the given space should be competitive to other spaces, from which it wants to stand out. However, in the field of architecture - and...

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