This research delves into the concept of color grading in film, focusing on how color influences the emotional response of the audience. The study commenced by recalling state-of-the-art works that process audio-video signals and associated emotions by machine learning. Then, assumptions of subjective tests for refining and validating an emotion model for assigning specific emotional labels to selected film excerpts were presented....

In this paper, we explore the role of perceived emotions and crisis communication strategies via organizational computer-mediated communication in predicting public anxiety, the default crisis emotion. We use a machine-learning approach to detect and predict anxiety scores in organizational crisis announcements on social media and the public’s responses to these posts. We also control for emotional and language tones in organizational...

Expressions of the human face bring a lot of information, which are a valuable source in the areas of computer vision, remote sensing and affective computing. For years, by analyzing the movement of the skin and facial muscles scientists are trying to create the perfect tool, based on image analysis, allowing the recognition of emotional states of human beings. To create a reliable algorithm, it is necessary to explore and examine...

Background In recent years, the scientific community has been captivated by the intriguing Autonomous sensory meridian response (ASMR), a unique phenomenon characterized by tingling sensations originating from the scalp and propagating down the spine. While anecdotal evidence suggests the therapeutic potential of ASMR, the field has witnessed a surge of scientific interest, particularly through the use of neuroimaging techniques...

Purpose: This paper aims to fill the theoretical gap in understanding and practical implementation by examining how sports brands in Australia use brand experience to link emotional response and brand engagement. Design/methodology/approach: The study fits into the positivist paradigm. The starting point is the stimulus-organism-response theory. A quantitative method, which is an online survey, was used to collect data. Responses...