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Gdańsk University of Technology
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total: 9
Catalog Publications
Year 2025
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An introduction to agile leadership in theory and practice - case study
PublicationThe article presents an introduction to the concept of agile leadership based on the available literature on the subject. The article describes comprehensive agile leadership competencies that can be used in project practice. The publication begins with an indication of leadership in the light of current literature on the subject, an explanation of the characteristics of leadership and agile management...
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Building the Image of women in science with the L’Oréal-UNESCO For Women in Science Scholarship Program - case studies
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Communication of luxury brands: an analysis of Ralph Lauren, Loro Piana and Louis Vuitton - case study
PublicationThe article presents an introduction to the concept of communication that focuses on the luxury brands such as Ralph Lauren, Loro Piana and Louis Vuitton, based on the available literature on the subject. The article describes comprehensive communication that can be used in the luxury brands. The publication begins with an indication of the communication concept in the light of current literature...
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Communication of luxury brands based on Vogue, Harper's Bazaar and L'Officiel - case study
PublicationThe article presents an introduction to the concept of luxury brands and the way they communicate in a fashion and design magazines based on the available literature of the subject. The article describes comprehensive communication and marketing tools that can be used in practice. The publication begins with an indication of fashion industry in the light of current literature on the subject, an explanation...
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Communication strategies on the example of luxury brands as Armani, Dior and Yves Saint Laurent - case study
PublicationThe article presents an introduction to the concept of communication that focuses on the luxury brands such as Armani, Dior and Yves Saint Laurent, based on the available literature on the subject. The article describes comprehensive communication that can be used in the luxury brands. The publication begins with an indication of the communication concept in the light of current literature on the...
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Designing and implementing a coherent communication strategy in an oil and gas company - case study
PublicationThe article presents an introduction to the concept of designing and implementing a communication strategy based on the available literature on the subject. The article describes comprehensive communication strategies that can be used in practice. The publication begins with an indication of communication strategies in the light of current literature on the subject, an explanation of the characteristics...
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Multi-channel communication of luxury brands based on L'Oreal, Guerlain and Lancôme - case study
Publication
Year 2023
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Karaś P., Kochanowicz K., Pitek M., Domański P., Obuchowski I., Tomiczek B., Liberek K.: Evolution towards simplicity in bacterial small heat shock protein system// eLife -, (2023), s.1-21
PublicationEvolution can tinker with multi-protein machines and replace them with simpler single-protein systems performing equivalent functions in an equally efficient manner. It is unclear how, on a molecular level, such simplification can arise. With ancestral reconstruction and biochemical analysis, we have traced the evolution of bacterial small heat shock proteins (sHsp), which help to refold proteins from aggregates using either...