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dr Nadzeya Sabatini
Employment
- Assistant professor at Department of Informatics in Management
Publications
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total: 26
Catalog Publications
Year 2024
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Creating private and public value in data-related management projects: a cross-border case study from Switzerland and Italy
PublicationThe literature in the field of smart cities shows a continuous emphasis and interest in the topic of big data due to the extensive use of Information and Communication Technologies by public and private institutions within each city. There is undoubtedly value in big data: in data lie insights on the city, its stakeholders, citizens, products, and services. Challenges, though, lie in data’s variety, volume, and velocity, but also...
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Italy, an Extraordinary Commonplace? Stereotypes and Imaginaries of Italianness in Online Communication by Fashion Brands
PublicationThe paper explores the use of country-related stereotypes associated with Italian identity in the social media communication of 21 Italian fashion brands on Instagram. Focusing on the concept of “made in Italy”, the research employs image content analysis to identify how the selected sample of brands communicates Italian identity globally. The theoretical framework emphasizes the importance of the Country of Origin (COO) concept,...
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Social Media in the Fashion Industry. Fundamentals, Strategy and Research Methods
PublicationThis book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context. Through a variety of academic and professional sources and by sharing the results of their own research, the authors present research methodologies, including netnography,...
Year 2023
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DGO '23: Proceedings of the 24th Annual International Conference on Digital Government Research
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Fashion and Tourism: Parallel Stories of Two "Dream Marvels".
PublicationFashion and tourism are two social, cultural, and economic phenomena that have both numerous connections and surprising similarities. These are not new: they have been built and developed since the beginnings of tourism as a modern social phenomenon, emerged in Europe in the context of the industrial revolution. They consolidated in the first decades of the 21st century, in a context where both phenomena have completed their “mass”...
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Fashion Games, Fashion in Games and Gamification in Fashion. A First Map
PublicationFashion companies have been using different forms of entertainment such as film and television, sport, music, museums, and photography as inspiration sources and as communication and marketing channels for decades. However, in recent years, they have also started to consider the gaming world. While gaming offers a potential revenue stream from sales of physical and digital clothing, change in it is also the gateway to access new...
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How Swiss Watchmaking Brands are Communicating Made in Switzerland
PublicationCountry-of-origin indications, also called “made in” labeling [35], are utilized in marketing strategies by companies to distinguish themselves from others, trying to associate their products with positive characteristics [9]. Swiss watchmaking companies have an iconic status that is essential to their reputation - mainly due to their high quality, precision, innovation, and craftsmanship [7]. They are also using country-of-origin...
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Linking Fashion and Tourism: From Body to Clothing and Lifestyle
PublicationThere are many profound links between fashion and tourism. This chapter provides a critical reflection, mainly from a philosophical, historical, and linguistic perspective, on the dynamic relationship and parallel evolution between these two sectors. It explains how their intercon nectedness form and mirror contemporary society. This chapter classifies the connections between the two, starting with the person, her body, and the...
Year 2021
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A review of digital fashion research: before and beyond communication and marketing
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Digital Fashion: A systematic literature review. A perspective on marketing and communication
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Digital Fashion Competences: A Longitudinal Study
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e-Learning in Tourism Education
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Omni-channel Retailing in the Fashion Industry: Its Definition and Implementation
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Understanding the Internal and External Drivers and Barriers for Digital Servitization in the European Textile Manufacturing Industry
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What do hashtags afford in digital fashion communication? An exploratory study on Gucci-related hashtags on Twitter and Instagram.
PublicationBeing enmeshed in a digital environment, we daily produce internet-mediated texts – encompassing several different semiotic codes – accessible on a global scale. Posts on different networks usually contain hashtags, which can be understood as affordances or behavior opportunities. These affordances allow specific actions both from the part of the writer and the reader. They can also be “behavior triggers,” which invite certain...
Year 2020
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Fashion communication research: A way ahead
Publication
Year 2018
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eVisa’s impacts on travel and tourism: the case of Turkey.
Publicationhe purpose of this study was to investigate eVisa applications. eVisa is a service that falls under eTourism, whose growing use can be attributed to its ability to simplify the process of obtaining a visa. The objectives of this study were twofold: to explore the eVisa experience of tourists who have previously visited Turkey by using the service and to analyse the perceptions of stakeholders who have contributed to eVisa.
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The use of eLearning strategies among travel agents in the United Kingdom, India and New Zealand
Publication
Year 2017
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When digital government matters for tourism: a stakeholder analysis
PublicationDespite the importance of governance processes for destination management and the impact of digital technology on such processes, surprisingly little academic research has explored the use of digital technology to transform public governance in the tourism sector. This conceptual paper fills this gap by conducting a digital government stakeholder analysis for the tourism sector using the digital government evolution model as its...
Year 2016
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The Digital Birth of an African City
Publication
Year 2014
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Massive Open Online Courses: strategies and research areas
PublicationThe latest education revolution, the massive open online courses (MOOCs), is gaining momentum, accolades, and participation across industry and academia. These learning laboratory behemoths host and assess tens to hundreds of thousands of students in a single class, for free. Similar to their scope, MOOCs’ short- and long-term educational implications seem massive. Immediate MOOC educational outcomes vary widely from roaring successes...
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Online representation of Switzerland as a tourism destination: An exploratory research on a Chinese microblogging platform
Publication
Year 2013
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UK travel agents’ evaluation of eLearning courses offered by destinations: an exploratory study.
PublicationThis study aims to develop an understanding of the use of e-learning courses created for travel agents by Destination Management Organizations (DMOs). It explores agents’ perceptions of such courses. The research examines the views of 304 UK-based travel agents using online survey and investigates whether age, sex, type of agency, work experience, and educational level have influence on e-learning uptake. The satisfaction of travel...
Year 2011
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Travel agents and destination management organizations: eLearning as a strategy to train tourism trade partners.
PublicationThis article offers an overview of the existing online courses run by national destination management organizations (DMOs) in order to better equip travel agents and tour operators in the sales activities of the tourism destinations. These online courses represent one of the B2B offers by DMOs and an interesting opportunity for travel agents, who are trying to find their identity and competitive advantage within the context of...
Year 2010
Year 2009
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E-learning in tourism and hospitality: A map
PublicationThe impact of information and communication technologies (ICT) on tourism and hospitality industries has been widely recognized and investigated as a one of the major changes within the domains in the last decade: new ways of communicating with prospective tourists and new ways of purchasing products arisen are now part of the industries’ everyday life. Poor attention has been paid so far to the role played by new media in education...
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