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Abstract
This study aims to develop an understanding of the use of e-learning courses created for travel agents by Destination Management Organizations (DMOs). It explores agents’ perceptions of such courses. The research examines the views of 304 UK-based travel agents using online survey and investigates whether age, sex, type of agency, work experience, and educational level have influence on e-learning uptake. The satisfaction of travel agents with DMO e-learning is also assessed and found to depend on the number of courses previously attended, knowledge acquired, change in beliefs about the destination, and increased confidence in serving potential tourists.
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Authors (4)
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Hee Andy Lee
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Lorenzo Cantoni dr
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Rob Law
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- Publication version
- Accepted or Published Version
- DOI:
- Digital Object Identifier (open in new tab) 10.1016/j.jhlste.2012.09.001
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Details
- Category:
- Articles
- Type:
- artykuły w czasopismach
- Published in:
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Journal of Hospitality Leisure Sport & Tourism Education
no. 12,
pages 7 - 14,
ISSN: 1473-8376 - Language:
- English
- Publication year:
- 2013
- Bibliographic description:
- Kalbaska N., Lee H. A., Cantoni L., Law R.: UK travel agents’ evaluation of eLearning courses offered by destinations: an exploratory study.// Journal of Hospitality Leisure Sport & Tourism Education -Vol. 12,iss. 1 (2013), s.7-14
- DOI:
- Digital Object Identifier (open in new tab) 10.1016/j.jhlste.2012.09.001
- Sources of funding:
-
- Free publication
- Verified by:
- Gdańsk University of Technology
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