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Abstract
In the era of knowledge based economies every year the number of companies that starting their advertising campaigns increase. According to Social Enterprise Report, 38% of leading companies in Poland have its profile on social networking sites. In this paper, we are going to introduce two case studies. The first one is the advertising campaign of Heyah based on the history of communism. The second case study is the continuation of the well-known advertising campaign of Orange and its lack of effect in social media. Companies should be extremely careful while running their profiles and advertising campaigns in social networking sites, mainly because social services like Facebook allows to the users posting their comments and opinions generating negative word of mouth.
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- Category:
- Conference activity
- Type:
- publikacja w wydawnictwie zbiorowym recenzowanym (także w materiałach konferencyjnych)
- Title of issue:
- Pracownicy wiedzy w warunkach gospodarki opartej na wiedzy strony 40 - 46
- Language:
- English
- Publication year:
- 2013
- Bibliographic description:
- Ślosarski R., Schivinski B.: Influence of advertisement in social media in knowledge based economy// Pracownicy wiedzy w warunkach gospodarki opartej na wiedzy/ ed. E. Skrzypek Lublin: Katedra Zarządzania Jakością i Wiedzą, Wydział Ekonomiczny UMCS, 2013, s.40-46
- Verified by:
- Gdańsk University of Technology
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