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Search results for: NEW PRODUCT DEVELOPMENT
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Overview of new product development strategies and models
PublicationMotivation: The motivation for the overview presented in this article is to provide a starting point for considering whether existing new product development methodology and its level of detail allows product teams to develop high-quality and business-effective product concepts. Aim: The aim of this article is recognise the current state of research into new product development methodology and to present the strategies and models...
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Overview of new product development strategies and models
PublicationMotivation: The motivation for the overview presented in this article is to provide a starting point for considering whether existing new product development methodology and its level of detail allows product teams to develop high-quality and business-effective product concepts. Aim: The aim of this article is recognise the current state of research into new product development methodology and to present the strategies...
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NEW PRODUCT DEVELOPMENT FROM THE PERSPECTIVE OF CREATING A COMPETITIVE ADVANTAGE
PublicationIt is acknowledged that achieving product-based competitive advantage is a key task for a company. However, there is still a research gap in determining those specific actions in the process of developing new products that arise from companies' efforts to achieve product-based competitive advantage. Therefore, the aim of this study is to determine the specific actions in the new product development (NPD) process that result from...
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Machine learning approach to packaging compatibility testing in the new product development process
PublicationThe paper compares the effectiveness of selected machine learning methods as modelling tools supporting the selection of a packaging type in new product development process. The main goal of the developed model is to reduce the risk of failure in compatibility tests which are preformed to ensure safety, durability, and efficacy of the finished product for the entire period of its shelf life and consumer use. This kind of testing...
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GROUPS OF GERMAN DOMESTIC APPLIANCE MANUFACTURERS ACCORDING TO NEW PRODUCT DEVELOPMENT PRACTICES
PublicationFinding the best way to develop new products has been always a hot topic for practitioners and academics. However, so far only a few of these kinds of studies have concentrated on a single industry. In this paper, we group German domestic appliance manufacturers with regards to their new product development (NPD) practices to discover their attitude to NPD effort. By conducting a survey we found that three different groups of manufacturers...
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Market knowledge and new product performance: the mediating effects of new product performance
PublicationMarket knowledge is recognised as an important predictor of new product performance, which existing studies have proven. However, a missing link in this relationship is creativity, and specifically, as a natural process in product innovation. This study aims to examine a model that includes two mediating mechanisms between market knowledge scope and two new product outcomes, respectively: a new product’s competitive advantage and...
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Smart Virtual Product Development (SVPD): Experience Based Product Development System for Industry 4.0
PublicationThis chapter presents the concept of smart virtual product development (SVPD) system capable of supporting industrial product development. It enhances the decision making process during various activities involved in product development i.e. product design, manufacturing, and inspection planning. This is achieved by using the explicit knowledge of past formal decision events, which are captured, stored, and recalled in the form...
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Implementing Smart Virtual Product Development (SVPD) to Support Product Manufacturing
PublicationThis paper illustrates the concept of providing the manufacturing knowledge during early stages of product life cycle to experts working on product development. The aim of this research is to enable a more collaborative product development environment by using Smart Virtual Product Development (SVPD) system, which is powered by Set of Experience Knowledge Structure (SOEKS) and Decisional DNA (DDNA). It enhances the industrial product...
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Smart Virtual Product Development (SVPD) to Enhance Product Manufacturing in Industry 4.0
PublicationThis paper presents a system capable of enhancing product development process for industrial manufactured products. This system is known as Smart Virtual Product Development (SVPD), and it helps in decision making by using explicit knowledge of formal decision events. It stores and reuses the past decisional events or sets of experiences related to different activities involved in industrial product development process i.e. product...
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New Product Creativity Dimensions and Performance
PublicationA new product’s meaningfulness and novelty are recognized as two distinct and important dimensions. Thus, researchers started to investigate their impact on new product performance. However, researchers’ reports on the impact of novelty on performance are still mixed, and several issues need to be solved. One of these problems is comparing how strongly each of these dimensions affects the new product performance. The other is to...