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Search results for: SOCIAL MEDIA, KNOWLEDGE SHARING, ONLINE SHARING, LITERATURE REVIEW
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Social Media and Knowledge Sharing – What Do We Know So Far?
PublicationThe aim of this paper is to examine previous studies on topic of social media and how it influences knowledge sharing online and thereafter establish respective body of knowledge. The background investigation has been organized as a theoretical review with qualitative premises. The multi-layered Systematic Literature Review process has been utilized and carried out to fetch the most relevant peer-reviewed researches in the past....
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Social Media in the Fashion Industry. Fundamentals, Strategy and Research Methods
PublicationThis book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context. Through a variety of academic and professional sources and by sharing the results of their own research, the authors present research methodologies, including netnography,...
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Kamila Kokot-Kanikuła mgr
PeopleKamila Kokot-Kanikuła is a digital media senior librarian at Gdańsk University of Technology (GUT) Library. She works in Digital Archive and Multimedia Creation Department and her main areas of interests include early printed books, digital libraries, Open Access and Open Science. In the Pomeranian Digital Library (PDL) Project she is responsible for creating annual digital plans, transferring files on digital platform, and promoting...
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THE INFLUENCE OF INTERPERSONAL MOTIVATION ON POLISH CONSUMERS’ ONLINE BRAND-RELATED ACTIVITY
PublicationThe development of social media has a substantial impact on the surge of social engagement of Internet users. It is particularly prominent in the domain of content creation and content sharing. Such communication may contain various references to different products brands and companies. Internet users may refer to them explicitly or brands may be present in the background only. Therefore, it is pivotal for managers and researchers...
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Piotr Krajewski dr
PeoplePiotr Krajewski is a librarian at the Library of Gdańsk University of Technology (GUT) and a PhD student at the Medical University of Gdańsk. His research interests focus on the standardization of the e-resources usage data and Open Access publishing, especially the role of institutional repositories in the development of the OA initiative and the phenomenon of “predatory publishers”. He works at Scientific and Technical Information...
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Magdalena Szuflita-Żurawska
PeopleHead of the Scientific and Technical Information Services at the Gdansk University of Technology Library and the Leader of the Open Science Competence Center. She is also a Plenipotentiary of the Rector of the Gdańsk University of Technology for open science. She is a PhD Candidate. Her main areas of research and interests include research productivity, motivation, management of HEs, Open Access, Open Research Data, information...
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Analiza sentymentu jako narzędzie monitorowania wyników finansowych przedsiębiorstwa
PublicationMedia społecznościowe tworzą globalną platformę do dzielenia się interesującymi pomysłami lub nowościami, komentarzami i recenzjami. Stanowią bogate źródło danych do eksploracji opinii w celu pozyskania wcześniej nieznanej i użytecznej wiedzy biznesowej, która umożliwi nie tylko zwinne zarządzanie na rzecz skutecznej obsługi klienta, ale również powinna mieć odzwierciedlenie w finansowych wynikach przedsiębiorstwa. Za główny cel...
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Evaluation of a company’s image on social media using the Net Sentiment Rate
PublicationVast amounts of new types of data are constantly being created as a result of dynamic digitization in all areas of our lives. One of the most important and valuable categories for business is data from social networks such as Facebook. Feedback resulting from the sharing of thoughts and emotions, expressed in comments on various products and services, is becoming the key factor on which modern business is based. This feedback is...
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Knowledge Risks in the Sharing Economy
PublicationThis chapter presents a theoretical analysis of potential risks connected with knowledge that organizations operating in the sharing economy might potentially face. Nowadays, it can be stated that an increasing amount of individuals and organizations participate in sharing and exchanging data, information, and knowledge, as well as physical goods and services (Botsman & Rogers, 2011). The development of the sharing economy has...
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Organizational IT Competency, Knowledge Workers and Knowledge Sharing
PublicationIT competency plays a vital role in knowledge management processes. Information technology affects an organization’s ability to store and recall knowledge that has been made explicit through codification, including different forms such as written documents, reports, presentations, patents, formulas, etc. This study aims to measure the influence of a company’s IT competency dimensions such as IT-knowledge,...