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Search results for: WEBSITE USABILITY
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Impact of Usability Website Attributes on Users’ Trust, Satisfaction and Loyalty
PublicationThis paper presents the results of an experimental study aimed at identifying possible relationships among website usability characteristics, consumer satisfaction, trust and loyalty. These factors regard not only customer satisfaction in a transactional sense, but in the long term they may affect e-customer behavior, opinions, recommendations and attitudes toward using on-line services in general. The study was performed with...
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Usability and relational factors in user-perceived quality of online services
PublicationThe purpose of this paper is to identify the key determinants of con-sumer-perceived usability of online service websites and their impact on e-loyalty potential, expressed by customer’s willingness to return and to recommend the website to others. In this experimental usability study fifteen video-recorded users performed specific tasks in financial, travel and health online service websites. After completing the tasks users filled...
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Functional Components Enhancing Clients Attractiveness and Commercial Profitability of Internet Tourist-oriented Commercial Websites
PublicationTourism constitutes an important branch of economy in Mediterranean countries. Great number of people spend or are planning to spend their free time in the Mediterranean area. Extensive rentals of private apartments or houses for individual persons and their families as well as all kinds of services provided for tourists, in result, generate substantial economical incomes. Variety and diversity of offers of private accommodations...