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Search results for: FASHION
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Fashion Games, Fashion in Games and Gamification in Fashion. A First Map
PublicationFashion companies have been using different forms of entertainment such as film and television, sport, music, museums, and photography as inspiration sources and as communication and marketing channels for decades. However, in recent years, they have also started to consider the gaming world. While gaming offers a potential revenue stream from sales of physical and digital clothing, change in it is also the gateway to access new...
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THE ARCHİTECTURE AND FASHİON DESİGN – An Examination of the Relationship between Fashion and Architecture Design in light of Technological Advancements
PublicationThe article focuses on the mutual relationship between two seemingly distant fields of art - architecture and fashion design. It describes a common basis for the process of creating art in the approach to both fashion and architecture. The following considerations, which are based on principles of composition, attempt to reach beyond just the form and analyze also context or perception. The article quotes famous creators and depicts...
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Fashion communication research: A way ahead
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Digital Fashion Competences: A Longitudinal Study
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Fashion and Textiles
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Linking Fashion and Tourism: From Body to Clothing and Lifestyle
PublicationThere are many profound links between fashion and tourism. This chapter provides a critical reflection, mainly from a philosophical, historical, and linguistic perspective, on the dynamic relationship and parallel evolution between these two sectors. It explains how their intercon nectedness form and mirror contemporary society. This chapter classifies the connections between the two, starting with the person, her body, and the...
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Sustainable Fashion in Poland—Too Early or Too Late?
PublicationThis article presents an analysis of the concept of sustainable fashion from the Polish consumer’s perspective. The aim of this research is to investigate how Polish fashion consumers approach the concepts of sustainability, such as organic, fair-trade, and carbon emissions. Exploring the experience of the Polish consumption context provides a richer understanding of the evolution of fashion sustainability concepts in this and...
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Fashion and Tourism: Parallel Stories of Two "Dream Marvels".
PublicationFashion and tourism are two social, cultural, and economic phenomena that have both numerous connections and surprising similarities. These are not new: they have been built and developed since the beginnings of tourism as a modern social phenomenon, emerged in Europe in the context of the industrial revolution. They consolidated in the first decades of the 21st century, in a context where both phenomena have completed their “mass”...
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Digital Fashion: A systematic literature review. A perspective on marketing and communication
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A review of digital fashion research: before and beyond communication and marketing
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Omni-channel Retailing in the Fashion Industry: Its Definition and Implementation
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CSR – A FASHION OR REAL COMMITMENT? THE CASE OF POLISH LISTED COMPANIES
PublicationThis article, without claiming to be the ultimate reference, aims at assessing the social commitment of the large and solid financially, listed on the Warsaw Stock Exchange (WSE), Polish companies, on the eve of the implementation of the EU directive on disclosure of non-financial and diversity information (2014/95/EU). The selected companies seem perfect to form a vanguard of CSR in Poland, but the results of the analysis indicate...
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Film Fashion & Consumption
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Text Mining Algorithms for Extracting Brand Knowledge; The fashion Industry Case
PublicationBrand knowledge is determined by customer knowledge. The opportunity to develop brands based on customer knowledge management has never been greater. Social media as a set of leading communication platforms enable peer to peer interplays between customers and brands. A large stream of such interactions is a great source of information which, when thoroughly analyzed, can become a source of innovation and lead to competitive advantage....
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Circular Fashion – Consumers’ Attitudes in Cross-National Study: Poland and Canada
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Fashion Practice-The Journal of Design Creative Process & the Fashion Industry
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International Journal of Fashion Studies
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Fashion Style & Popular Culture
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Journal of Fashion Marketing and Management
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Critical Studies in Mens Fashion
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