Gmification in companies can be used for driving desired employees behaviour that are advantageous to their development and performance improvement. This paper presents tools acquired from online social networking services and game mechanisms to encourage managers to compete by providing extended statistics and user profiles features in e-learning system.

Gamification is a relatively new term forged along with the occurrence of new information technology, especially easy access to internet and smartphones. Gamification is a use of game mechanics, to modify the behavior of people in non-games situations to increase the involvement of individuals. The method is based on the pleasure that comes from overcoming the obstacles to reach next achievable level, which consists of challenges,...

Fashion companies have been using different forms of entertainment such as film and television, sport, music, museums, and photography as inspiration sources and as communication and marketing channels for decades. However, in recent years, they have also started to consider the gaming world. While gaming offers a potential revenue stream from sales of physical and digital clothing, change in it is also the gateway to access new...

Artykuł przedstawia nowe pojęcie grywalizacji, które wykorzystuje i przenosi mechanizmy tworzenia gier do świata biznesu i projektowania usług. Autor tekstu wprowadza czytelnika w tematykę zagadnienia grywalizacji, jednocześnie wyjaśniając, na czym ono polega. Prezentuje i omawia mechanizmy, jakie wyróżniają grywalizację. Twórca tekstu pokazuje przykłady zastosowania grywalizacji oraz opisuje zagadnienia związane z wykorzystaniem...